Articles, conference contributions, textbooks, …
on marketing themes (samples)
Marketing Communication
Co-authorship of university textbook published by the College of Economics and Management, Praha, 2016. ISBN: 978-80-87839-66-9.
Sales Support and Direct Marketing in Low-Cost Regime
Article (in Czech) in publication Challenges of Marketing in Present-Day Crisis (ed. Boháček J.), Praha: Adart, 2013. Edition J@K, vol. 3, p. 83-91.
ISBN 978-80-904645-7-5.
Belief in the Internet and Critical Thinking
Contribution to the international conference of Marketing Communications/Modern Educational Methods in Teaching Marketing, University of Finance and Administration, Prague, 2011.
ISBN 978-80-7408-055-5.
Mass, Media and Marketing Communications
Co-authorship of university textbook published by the College of Economics and Management, Praha, 2011. ISBN: 978-80-86730-69-1.
