Articles, conference contributions, textbooks, …
on marketing themes 
(samples)

 

obálka

 

 

Marketing Communication

Co-authorship of university textbook published by the College of Economics and Management, Praha, 2016. ISBN: 978-80-87839-66-9.

 

 

 

obálka Výzvy marketingu

 

Sales Support and Direct Marketing in Low-Cost Regime

Article (in Czech) in publication Challenges of Marketing in Present-Day Crisis (ed. Boháček J.), Praha: Adart, 2013. Edition J@K, vol. 3, p. 83-91.
ISBN 978-80-904645-7-5.

 

 

 

Belief in the Internet and Critical Thinking 

Contribution to the international conference of Marketing Communications/Modern Educational Methods in Teaching MarketingUniversity of Finance and Administration, Prague, 2011.
ISBN 978-80-7408-055-5.

 

obálka skript

 

 

Mass, Media and Marketing Communications

Co-authorship of university textbook published by the College of Economics and Management, Praha, 2011. ISBN: 978-80-86730-69-1.

 

 

 

 

BACK